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There are plenty of people out there who want to tell you how your Product Launch Formula 3 marketing plan should be. Most of them want you to pay them money. They want you to hire them to launch your product. Here are 5 key elements that should be included in any product launch marketing plan. Make sure they are or you will live to regret it.

The 5 key elements of any product launch marketing plan

1. First and foremost, the pre-launch plan identifies the target market accurately. It shouldn’t just zone in on your potential buyers. It should identify them in the same way that a sniper aims at his target using a laser site. Marketing a crochet craft business program to out-of-work steelworkers is a waste of time.

2. The pre-launch plan has to include a compelling offer with killer bonuses that add value to the overall package. Just loading it down with off the shelf re-purposed PLR products won’t cut the mustard.

3. The pre-launch plan must craft an effective launch story. By effective, I mean it must include a message that will resonate with your core buyers. It won’t just tell them about your product’s features. It’ll go on to explain the advantages and most importantly the benefits. Not once, but several times using a series of relevant real life examples that always link back to the critical pain or frustration being felt by your core market. This message needs to be clear, concise and benefit-rich.

4. The pre-launch plan should lay out a sequence of rapport building, confidence boosting events that will demonstrate your knowledge, genuine likability and understanding of the market place. Do this and your prospects will treat you as a friend, talk of you as a friend and trust you as a friend. You will become the go-to guy or gal in your niche that everyone listens to.

5. The pre-launch plan must analyse your business systems. Putting together a blistering pre-launch that delivers an uber responsive list of prospects is one thing. Ensuring that your existing business systems can support the unique load put upon them by a super successful Product Launch Formula 3 marketing strategy is quite another.

Bottom line: No one will forgive you if your server melts in the first hour after your cart is opened. It’s not cool. It’s not clever. It causes chaos with your customer support. It costs you tons of money. And most importantly of all it blows your credibility right out of the window.

Recent surveys show that automotive direct mail is at the top of the list for successful direct mail advertising. Most recent numbers indicate that consumers are responding to auto dealer direct mail about 73% of the time. This is a great improvement over the last few years as automotive direct mail had started to see diminishing returns from 2007 through late 2009.

Auto dealers in the last 25 to 30 years had auto direct mail as a routine part of their advertising plans. Now it appears that direct mail marketing for auto dealers has experienced a very nice resurgence. Here are just a few reasons why any auto dealer, regardless of size or advertising budget, should find room for some direct mail:

Low Costs – High ROI on Direct Mail

One of the great things about auto dealer direct mail is the fact it is so customizable. Any direct mail marketing company should be able to put together a campaign to fit any budget. Don’t let your direct mail company tell you they can’t do this. There are so many different types of automotive direct mail that you want to explore all your options. Since there are so many credit related issues in today’s economy, we have seen the best results when really filtering down by credit score and incomes. The most successful direct mail campaign we have seen is one using a mail piece that is commonly called a snap. It’s the size of a standard business envelope and looks very official and has the highest response rate of any that we have done. There are many formats such as post cards, multi-part in envelopes, give a ways, contests and so on. You will find that most direct mail companies do offer volume discounts usually seeing the discounts beginning around 5000 pieces.

Direct Mail has Flexibility

Automotive direct mail can help you get those incremental sales that make the difference between a month and a great month. Auto dealer direct mail can help you reach your service customers or be used as a lead generation tool which by using the available filtering can target both good and not so good credit customers. If your automotive direct mail company doesn’t provide you with the flexibility to meet your needs, call DealerLink at 800-890-8850. I guarantee that we have the knowledge, skill and experience to get the results you deserve.

Direct Mail Accountability

DealerLink’s auto dealer direct mail programs offer absolute tracking and accountability. We are the only direct mail marketing company that has a call center to take all your calls from the consumers and actually set your appointments based on dealership hours. We actually take the calls, set the appointments and follow up on anyone that misses their scheduled appointment.

Automotive Direct Mail Review

Advertising expenses continue to grow and with the use of a good automotive direct mail company, who will provide you with the filtering, targeting and most of all the accountability of your direct mail advertising, you can lower your costs and sell more cars with a lower cost of sale. If you aren’t getting the results you require call me, Tim Parker, President of DealerLink Inc at 800-890-8850 and I will personally show you how we can get this done. Good Selling!